Scelto offers leadership training from a Senior Executive with a focus on creating a positive and respectful corporate culture.
Slogan "Unlock Leadership Excellence"
A slogan was crafted based on discussions with the client. The slogan is featured on the logo wordmark.
Design Concept
The Scelto logo design represents the brand and its values. It features three stripes of steam escaping a box, symbolizing the "212˚ theory" that encourages individuals to push themselves to achieve their full potential. The number three represents the three tiers of leadership. The stripes resemble the letter S for Scelto and break the boundaries of the box, mirroring the brand's willingness to go beyond what is expected.
Creative Process
I begin by researching the target audience and creating a target persona. Then, I create a word cloud from the research and generate a list of symbols. I collaborate with the client to refine the concept until we arrive at the final design.
