Less Is More is a brand with a strong focus on the cultural stars and icons who have helped form art and culture in our modern society. The Star represents the icons highlighted in the brand, as a dedication to the cultural inspiration they have seeded for the future generations to follow. The Star also represents YOU. The creator, the artist, the leader, the valued customer. While wearing the Star proudly, feel confident knowing you are a one.
The MBR logo features a circular icon with a single stroke rising from M to R, reflecting the consumer's journey through a fun night out dancing at an MBR event. The music note in the middle resembles a lowercase b, signifying the importance of music in every MBR event. An exclamation mark inside the negative space of the music note adds excitement and creates a clean and professional look.
The Scelto logo design represents the brand and its values. It features three stripes of steam escaping a box, symbolizing the "212˚ theory" that encourages individuals to push themselves to achieve their full potential. The number three represents the three tiers of leadership. The stripes resemble the letter S for Scelto and break the boundaries of the box, mirroring the brand's willingness to go beyond what is expected.
The Tubman Winter Classic game is a charity fundraising game hosted by Tubman Funeral Homes in support of the Kids Help Phone. This logo was designed for the 2022 game using a classic red, white and blue colour palette. The logo uses recognizable elements, like a maple leaf and Ottawa's skyline, in a unique way to create a captivating logo crest.
A variety of social media content was created for the event. Shown is a post highlighting one of the major sponsors, a template for story posts, and a banner filter, also for social media story posts.
